The Premium European Products campaign proudly showcased its exceptional range of certified European delicacies at the Food & Hospitality Malaysia 2025 fair, held at the Kuala Lumpur Convention Centre from 23–26 September 2025. Visitors discovered a world of authentic flavours at Stand 7615, Hall 7, featuring PDO-certified Greek products and innovative Latvian agri-food creations.
This prestigious event provided a unique platform to connect with industry professionals, importers, distributors, and media representatives, fostering new partnerships and highlighting the excellence of European food craftsmanship. From the rich heritage of Greek gastronomy to Latvia’s modern approach to agri-food innovation, the showcase celebrated quality, authenticity, and sustainability—core values of the European Union’s PDO label.
The campaign’s presence reaffirmed Europe’s commitment to sharing its finest products with the world, promoting cultural exchange through taste and tradition.
