On 24 September 2025, an exclusive B2B tasting event took place at Bijan Bar & Restaurant, Kuala Lumpur, showcasing the authentic flavours of Europe. Representatives from ETHEAS (National Union of Agricultural Cooperatives of Greece) and the Latvian Dairy Committee (LDC) introduced a selection of their finest products during a guided tasting session that celebrated craftsmanship, innovation, and tradition.
Guests, including importers, distributors, chefs, and media professionals, had the opportunity to experience firsthand the unique qualities of Greek PDO-certified products—renowned for their origin and authenticity—and the modern excellence of Latvian dairy and agri-food innovations.
The event fostered valuable networking and business discussions while emphasizing Europe’s dedication to high-quality, traceable, and sustainable food production. It served as a flavorful bridge between cultures, strengthening trade ties and inspiring future collaborations between European producers and the Malaysian food industry.
