On 25 September 2025, The Chow Kit Kitchen & Bar in Kuala Lumpur hosted an exclusive B2B tasting event organized by the Premium European Products campaign. Representatives from ETHEAS (National Union of Agricultural Cooperatives of Greece) and the Latvian Dairy Committee (LDC) led guests on a guided tasting journey showcasing the diversity and excellence of European gastronomy.
Attendees—including importers, distributors, chefs, and media representatives—explored the refined flavours of Greek PDO-certified products, celebrated for their authenticity and heritage, alongside Latvia’s innovative dairy creations, known for their quality and modern craftsmanship.
The evening provided an engaging platform for networking, tasting, and cultural exchange, highlighting Europe’s commitment to quality, traceability, and sustainability in food production. This flavorful encounter strengthened culinary connections between Europe and Malaysia, leaving guests inspired by the artistry and passion behind every European product.
