About the campaign
Better Knowledge Better Choices.
The Premium European Products campaign is co-funded by the European Union and implemented by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). It promotes high-quality, value-added agricultural products from Greece and Latvia in Canada, South Korea, and Malaysia.
Running from 2024 to 2026, the campaign aims to strengthen the presence of these European products in key international markets through a four-pillar strategy:
• Raising awareness
• Enhancing consumer recognition
• Encouraging consumption
• Increasing exports
