About the campaign
About the campaign
Better Knowledge Better Choices
The Premium European Products campaign is co-funded by the European Union and implemented by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC). It promotes high-quality, value-added agricultural products from Greece and Latvia in Canada, South Korea, and Malaysia.
Running from 2024 to 2027, the campaign aims to strengthen the presence of these European products in key international markets through a four-pillar strategy:• Raising awareness
• Enhancing consumer recognition
• Encouraging consumption
• Increasing exports
Campaign Partners
ETHEAS – National Union of Agricultural Cooperatives of Greece
LDC – Latvian Dairy Committee
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.