The “Premium European Products: Better Knowledge, Better Choices” campaign proudly participated in SIAL Canada 2026, one of North America’s leading international food and beverage trade exhibitions, held in Montreal from April 29 to May 1, 2026.
At the exhibition, visitors had the opportunity to discover a curated selection of premium European products from Greece and Latvia, highlighting authenticity, quality, sustainability, and rich culinary heritage. The showcased portfolio included PDO-certified olive oils, olives, saffron, cheeses, dried fruits, mastiha products, dairy products, confectionery, snacks, and many more high-value European specialties. Throughout the event, the “Premium European Products” booth welcomed importers, distributors, retailers, foodservice professionals, chefs, and media representatives from across Canada and international markets, creating valuable networking and business opportunities. The participation at SIAL Canada 2026 further strengthened the campaign’s mission to promote premium European agricultural products and reinforce the European Union’s commitment to quality production standards, traceability, food safety, and sustainable practices.














